I’m a nerd for both the analytical and creative aspects of marketing. There is no greater question than ‘why.’ Why does this work? Why should we build this? Why should you care? Every project should start with a clear purpose.

Originally from the Midwest, I’ve spent a few years on both coasts throwing myself headfirst into every form of marketing and communication. I am champion for narrative marketing who is obsessed with using data to understand and truly connect with consumers.

On the side, I am a freelance magazine writer interested in highlighting the incredible people who are challenging the status quo and creating innovative solutions in their industries. My work has appeared in Edible East Bay, Edible Door, You Magazine, and Fox Cities Magazine.  

I’m a member of Society of Children’s Book Writers and Illustrators (SCBWI), and a former editor of the Wisconsin SCBWI Blog about the craft and business of writing and illustrating. 

Green Bay > London > Milwaukee > Huntington Beach > Manhattan > De Pere > Oakland